Elucidating social networking apps decisions

Intention of Using Mobile Social Networking Apps

Understanding the user acceptance of mobile social networking apps can provide powerful insights for managers and marketers of social networking apps to design effective strategies to attract users. Following the Theory of Planned Behavior, this study develops a research model of privacy concern, privacy risk, and perceived enjoyment as attitudinal beliefs, subjective norm as normative belief, ...

Individual Use of Mobile Apps for Social Networking

Organizations are increasingly exploring the business opportunities brought about by social media applications. The ubiquitous access to these applications or their mobile versions (i.e., mobile apps) through smart phones makes them powerful. Understanding how individuals use social media applications to interact and to share information for decision making will help organizations better levera...

Usages of Social Networking Websites among Undergraduate Students

Today in India mostly among the Indian undergrads the use of Social Networking Sites (SNS) has significantly expanded and has unquestionably had broad effects on the scholarly and different exercises of the understudies’ students. These effects are widespread to the point that they grabbed the eye of social researchers around the world. Be that as it may, the scope of studies led to managing th...

on Social Networking : Research Paper on Social Networking

Sentiment Analysis of Social Networking Data Using Categorized Dictionary

Sentiment analysis is the process of analyzing a person’s perception or belief about a particular subject matter. However, finding correct opinion or interest from multi-facet sentiment data is a tedious task. In this paper, a method to improve the sentiment accuracy by utilizing the concept of categorized dictionary for sentiment classification and analysis is proposed.  A categorized dictiona...